Most founders who are invisible on LinkedIn are not invisible because they are boring. They are invisible because they are making the same ten mistakes and none of those mistakes require talent, creativity, or more time to fix. They require knowing what you are doing wrong. This article is built on auditing hundreds of founder LinkedIn profiles and watching the same patterns cause the same outcomes: deals that stalled because the buyer visited a thin profile and lost confiden

Most founders treat their LinkedIn profile like a tax return: something to be filed once and then largely forgotten. The company scales. The story evolves. The target audience shifts. The profile stays exactly as it was when they filled it in during the company's first week. This is an expensive mistake. Your LinkedIn profile is the landing page that every post, every comment, every connection request, and every Google search for your name sends people to. It works around the