LinkedIn is the world's largest professional & B2B networking site, with over 740 million members across the globe. It is a platform where professionals connect, shares their experiences and ideas, and explore new opportunities.
In addition to personal profiles, LinkedIn offers businesses the opportunity to create a company page. A LinkedIn business page is a valuable tool for companies looking to establish their presence on the platform, build a following, and engage with potential customers and clients.
This article will guide you through the every steps to set up a LinkedIn Business Page in 2024.
Step 1: Log in to LinkedIn with your personal account
To create a LinkedIn Business Page, you first need to have a personal LinkedIn account. If you do not already have one, you can easily sign up for a new account on the LinkedIn website. Once you have logged in to your personal account, you can proceed to create your company page.
Step 2: Click the "Work" icon in the top right corner of the page and then select "Create a Company Page" from the drop-down menu
Once you have logged in to your personal LinkedIn account, click on the "Work" icon in the top right corner of the page. From the drop-down menu, select "Create a Company Page." You will be taken to a page where you can choose the type of business you are creating a page for, such as a small business or medium to large business.
Step 3: Choose the type of business you are creating a page for
On the next page, you will need to choose the type of business you are creating a page for. You will have the option to select either a small business or a medium to large business. If you are still deciding which option to choose, consider the size of your business and the audience you want to reach on LinkedIn.
Step 4: Fill out the basic information about your business
Once you have selected the type of business you are creating a page for, you will be taken to a page where you can fill out the basic information about your business. This includes the company name, description, website URL, and industry. Be sure to provide accurate and complete information to help potential customers and clients find and connect with your business on LinkedIn.
Step 5: Upload a profile picture and banner image
One of the most important element of your LinkedIn Business Page is the profile picture and banner image. These images represent your business on the platform, so it is important to choose images that accurately reflect your brand and are visually appealing. Your profile picture should be a square image with a minimum size of 400 x 400 pixels, while your banner image should be a rectangle with a minimum size of 1128 x 191 pixels.
Step 6: Add any additional information that you want to highlight
In addition to the basic information about your business, you can also add any additional information that you want to highlight on your LinkedIn Business Page. This includes company specialties, employee profiles, or products and services. Be sure to provide detailed and accurate information to help potential customers and clients learn more about your business and what you have to offer.
Step 7: Verify your email address to complete the page creation process
Once you have completed all the necessary information for your LinkedIn Business Page, you will need to verify your email address to complete the page creation process. LinkedIn will send you an email with instructions on how to verify your email address. Follow the instructions provided to verify your email address and complete the page creation process.
Step 8: Share your new LinkedIn Business Page with your personal network
Once your LinkedIn Business Page is set up, it is important to start building your audience. Share your new page with your personal network on LinkedIn and other social media platforms to start building your following. You can also encourage employees and business.
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