How Often Should You Post on LinkedIn in 2025?

Westowls Team
Sep 13
5 min read

Updated: 2 days ago

LinkedIn has become more than just a professional networking site; it’s the go-to platform for founders, coaches, and marketers to build authority, attract clients, and create opportunities.

But here’s the big question that almost everyone asks:

How often should you post on LinkedIn to see real results in 2025?

Thanks to new research by Buffer, which analyzed over 2 million LinkedIn posts, we finally have data-backed answers. In this blog, we’ll break it all down in simple terms so you don’t get lost in numbers.

Whether you’re a founder building a personal brand, a coach looking for clients, or a marketer trying to scale visibility, the right posting frequency can make or break your LinkedIn success.

At Westowls Media, we’ve helped founders and coaches across the UK and India grow their LinkedIn presence with personal branding strategies that drive real impact. This blog combines Buffer’s data with our on-ground insights to give you a practical roadmap for LinkedIn growth in 2025.

What the Data Says: Findings From 2 Million+ LinkedIn Posts

According to Buffer’s research, posting 3–5 times per week is the sweet spot for most professionals.

Posting once per week keeps you visible, but growth is slow.
Posting daily (5–7 times per week) maximizes reach but requires consistency and strong content quality.
Posting multiple times per day doesn’t necessarily bring extra benefits—LinkedIn’s algorithm actually prioritizes quality over quantity.

Key Insights:

Profiles posting 3–5 times per week consistently outperformed others in engagement and follower growth.
Posting once a day on weekdays often strikes the balance between visibility and content quality.
LinkedIn rewards consistency more than sporadic bursts; a steady rhythm keeps you top of mind without overwhelming your audience.

💡 Takeaway: If you’re serious about LinkedIn in 2025, aim for 3–5 quality posts per week.

Why Posting Frequency Matters in 2025

LinkedIn’s algorithm has shifted. It now focuses on:

Relevance → Does your post spark meaningful engagement?
Consistency → Do you show up regularly?
Authority → Do people see you as a trusted voice in your niche?

For personal branding, frequency directly impacts:

Visibility → More posts = more chances to show up in feeds.
Trust → Consistent posting builds authority.
Reach → Regular activity signals to LinkedIn that you’re worth promoting.

Think of LinkedIn as a conversation at a networking event. If you only speak up once a month, people forget you. But if you show up consistently with valuable insights, people remember your name and eventually your expertise.

How Often Should You Post on LinkedIn in 2025

How Often Should Founders Post on LinkedIn?

For founders in the UK and India, personal branding isn’t optional—it’s the growth engine.

Best Frequency: 4–5 times per week
Why: Founders need visibility for attracting talent, investors, and clients.
Content Ideas: Share company updates, industry insights, leadership lessons, and behind-the-scenes stories.

Example: A SaaS founder who posts 5 times a week about growth challenges, team culture, and customer success stories will build stronger trust than one who posts only once a month.

How Often Should Coaches Post on LinkedIn?

Coaches thrive on trust and relatability. Frequency matters less than consistent storytelling.

Best Frequency: 3–4 times per week
Why: It balances value delivery with audience trust.
Content Ideas: Case studies, client success stories, frameworks, and motivational tips.

Example: A life coach in London posting 3 times a week—mixing personal stories, client testimonials, and bite-sized advice—creates authority without overwhelming their audience.

How Often Should Marketers Post on LinkedIn?

Marketers have the challenge of standing out in a noisy space. Posting frequency plays a bigger role here.

Best Frequency: 5 times per week
Why: More content = more experiments = more learnings.
Content Ideas: Campaign breakdowns, trend analysis, marketing tips, and industry news.

Example: A digital marketer in India posting daily about AI marketing trends, ad breakdowns, and campaign wins becomes a go-to source of insights.

LinkedIn Trends in 2025 That Affect Posting Frequency

Posting frequency is only half the story. What you post matters too. In 2025, these content formats are performing best:

Short-Form Content (200–400 words) → Quick, relatable insights win attention.
Carousels & Documents → Visual storytelling boosts shares and saves.
AI-Written + Human-Edited Content → Efficiency with authenticity.
Thought Leadership → Unique opinions matter more than recycled trends.

Meaning: You don’t just need to post often; you need to post smart.

Quality vs Quantity: Which Wins on LinkedIn?

Buffer’s data shows quantity without quality backfires. Posting multiple times daily with low-value content actually hurts engagement.

At Westowls Media, we always recommend:

Prioritize clarity → Each post should have one main message.
Use storytelling → Stories create emotion and trust.
Mix formats → Don’t rely only on text. Add carousels, polls, and videos.

Rule of Thumb: Post as often as you can without sacrificing quality. For most, that’s 3–5 times per week.

Common Mistakes People Make With LinkedIn Posting

Posting randomly without a system.
Chasing quantity but ignoring engagement.
Copying trends without adding personal insights.
Not aligning posts with personal brand goals.

Avoid these, and your posting frequency will start working for you instead of against you.

Westowls Insights: The Personal Branding Angle

Here’s where frequency ties into personal branding:

Posting consistently builds trust equity.
Your audience starts to expect your voice.
Frequency gives your brand a compound effect—visibility multiplies over time.

At Westowls Media, we’ve seen founders grow from 0 to 100,000+ views per month by sticking to a consistent posting rhythm combined with strong storytelling.

If you want to maximize results, don’t just ask “how often should I post?”—ask “how do I align my posts with my personal brand?”

Action Plan: Your LinkedIn Posting Strategy for 2025

Here’s a step-by-step plan you can apply today:

Step 1: Define Your Goal

Awareness? Leads? Thought leadership?

Step 2: Pick a Frequency You Can Maintain

Founders → 4–5 posts/week
Coaches → 3–4 posts/week
Marketers → 5 posts/week

Step 3: Build a Content Mix

40% Stories (personal/brand)
30% Insights (industry tips)
20% Proof (results, testimonials)
10% Fun (light content, engagement posts)

Step 4: Use AI Wisely

Draft ideas with AI, but personalize with your voice.

Step 5: Measure & Adjust

Track engagement weekly.
Adjust frequency if needed.

FAQs:

Aim for 3–5 posts per week, based on Buffer’s data from 2M+ posts.
No, but only if quality remains high. Posting daily with poor content can reduce engagement.
Weekdays (Tuesday–Thursday) between 8 am–11 am local time see higher engagement.
Consistency wins. Posting regularly (even 3x/week) is better than random bursts of daily content.
Yes, but always humanize it. AI can draft ideas, but your personal stories build trust.

Conclusion

Posting frequency on LinkedIn in 2025 isn’t about spamming feeds; it’s about creating consistent, valuable touchpoints that grow your personal brand.

The data is clear: 3–5 times per week is the golden rule for most professionals. But remember, it’s not just how often you post; it’s what you post and how it aligns with your brand.

If you want more clarity on personal branding and LinkedIn growth, subscribe to Clarityfeed Newsletter by Westowls Media. It’s your weekly dose of simple, actionable insights to build a powerful personal brand.